Scott Adams, the creator of Dilbert, agreed to do some publicity event in the video game (ahem, “online virtual world”–thank you Dwight Schrute) Second Life. As part of the event, he took detailed headshots of himself and had an avatar created that apparently bears a striking resemblance to him.
To really spice it up, he offered the opportunity for attendees to come on-stage after the event and virtually kick him in the digital stones. Of course, someone took it upon themself to record it, set it to music (Dean Martin, in this case) and post it to YouTube.
Make sure you watch until about halfway through when a virtual Dilbert starts kicking Scott’s pixelated butt. It’s ok, though, because at the end, they break it down and dance together.
Also, here’s Scott Adam’s blog post about the whole ordeal.